Technology Adoption and Diffusion

About This Module

This module explores the principles and practices of technology adoption and diffusion. You'll learn about adoption models, factors that influence technology acceptance, strategies for crossing the chasm, and approaches to scaling adoption. Through case studies and practical frameworks, you'll develop the skills to introduce new technologies successfully and accelerate their adoption across different user segments.

Learning Outcomes

• Apply technology adoption models to predict and influence adoption patterns
• Identify and address factors that impact technology acceptance
• Develop strategies to cross the chasm between early adopters and mainstream users
• Create approaches to scale technology adoption across different user segments
• Measure and optimize the technology adoption process
• Ability to use management jargon convincingly at dinner parties

Prerequisites

• Basic understanding of innovation management
• Interest in technology
• A sense of humor (highly recommended)
• Coffee or tea (quantities vary by module difficulty)