Social Media Marketing

About This Module

This module provides a comprehensive framework for developing and executing effective social media marketing strategies. You'll learn how to select appropriate platforms, create engaging content, build and manage communities, run social advertising campaigns, and measure social media performance. Through practical examples and case studies, you'll develop the skills to use social media as a powerful tool for brand building and customer engagement.

Learning Outcomes

• Develop platform-specific social media strategies aligned with business goals
• Create engaging social content that resonates with target audiences
• Build and manage thriving social communities that support brand objectives
• Design and optimize social media advertising campaigns
• Measure and report on social media performance using relevant metrics
• Ability to use management jargon convincingly at dinner parties

Prerequisites

• Basic understanding of marketing principles
• A sense of humor (highly recommended)
• Coffee or tea (quantities vary by module difficulty)