Digital Marketing Strategies

About This Module

This module provides a comprehensive overview of digital marketing strategies and tactics. You'll learn how to develop effective digital marketing plans, leverage various online channels, create engaging content, and measure campaign performance. Through practical examples and hands-on exercises, you'll develop the skills to build and execute digital marketing strategies that drive business results in today's digital-first world.

Learning Outcomes

• Develop comprehensive digital marketing strategies aligned with business goals
• Implement effective search engine optimization and paid search campaigns
• Create and execute social media marketing plans across relevant platforms
• Design content marketing and email marketing programs that engage and convert
• Use analytics to measure performance and optimize digital marketing ROI
• Ability to use management jargon convincingly at dinner parties

Prerequisites

• Basic understanding of marketing principles
• A sense of humor (highly recommended)
• Coffee or tea (quantities vary by module difficulty)