Technology Adoption and Diffusion

About This Module

Adoption is the unglamorous half of innovation. The tool can be good and still die because the first week was humiliating, the why was missing, or the old way still worked well enough. Four chapters: adoption models, acceptance factors, crossing the chasm, and scaling. You will plan for the sceptical majority, not the two enthusiasts who volunteered. Why before what still applies. So does a champion who is not you.

What You'll Learn

• Apply technology adoption models to predict and influence adoption patterns
• Identify and address factors that impact technology acceptance
• Develop strategies to cross the chasm between early adopters and mainstream users
• Create approaches to scale technology adoption across different user segments
• Measure and optimize the technology adoption process

Prerequisites

Basic understanding of innovation management Interest in technology