Strategic Management

About This Module

Strategy is the handful of choices that tell the rest of the business what to ignore. If everything is a priority, you do not have a strategy. You have a wish list with better fonts. Four chapters: vision and mission that a crew can repeat, SWOT and PESTLE without the workshop theatre, Porter's Five Forces as a competitive map, and implementation with KPIs that get looked at after the offsite. You will practise writing direction people can use on a Tuesday, not a slide they clap for and forget.

What You'll Learn

• Develop clear and compelling vision and mission statements
• Conduct comprehensive internal and external environment analyses
• Formulate strategies that create competitive advantage
• Implement strategic plans with effective metrics and controls
• Align organizational resources with strategic objectives

Prerequisites

Basic understanding of business operations