Social Media Marketing

About This Module

Social is a channel with an audience that did not ask for your brochure. Treat it like a room: know which room you are in, what you are there to do, and when to stop shouting. Four chapters: platform strategy, content planning, community, and advertising. Organic and paid are different jobs. Confusing them is how you burn money and patience. If you cannot staff the comments, do not start the fight.

What You'll Learn

• Develop platform-specific social media strategies aligned with business goals
• Create engaging social content that resonates with target audiences
• Build and manage thriving social communities that support brand objectives
• Design and optimize social media advertising campaigns
• Measure and report on social media performance using relevant metrics

Prerequisites

Basic understanding of marketing principles