Open Innovation and Collaboration

About This Module

Open innovation means using ideas that did not start in your building — partners, customers, universities, the occasional crowd. It is faster and messier than the myth of the lone inventor. Four chapters: models, partnerships, crowdsourcing and co-creation, and IP. You will learn what to share, what to lock, and how to avoid a collaboration that is actually a leak. Free ideas are never free. Someone is paying in time, brand, or option value.

What You'll Learn

• Develop open innovation strategies that complement internal capabilities
• Build and manage effective innovation partnerships and ecosystems
• Implement crowdsourcing and co-creation initiatives that generate valuable ideas
• Navigate intellectual property considerations in collaborative innovation
• Measure and optimize the performance of open innovation initiatives

Prerequisites

Basic understanding of innovation management