Marketing Management

About This Module

Marketing is how strangers become customers on purpose. If you cannot say who it is for, why they would care, and how you will know it worked, you are decorating. Four chapters: segmentation, targeting and positioning; the marketing mix; digital trends worth using; and measuring effectiveness. We will be rude to vanity metrics and kind to offers that are clear. This is for managers who own growth, not for people collecting frameworks like stamps.

What You'll Learn

• Develop effective market segmentation and targeting strategies
• Create balanced marketing mixes that address customer needs
• Implement digital marketing approaches that leverage current trends
• Measure and analyze marketing performance using key metrics
• Align marketing strategies with overall business objectives

Prerequisites

Basic understanding of business fundamentals