Innovation and Product Management

About This Module

Innovation is not a poster in the stairwell. It is a bet: a problem, a customer, a prototype, and a date you will kill it or ship it. Four chapters: generating ideas without the brainstorm circus, market fit and prototyping, launch planning, and lifecycle plus sunset. Killing a product is a management skill. Leaving it on life support is a hobby. If the only new thing is the adjective on the old thing, keep walking.

What You'll Learn

• Apply creative techniques to generate innovative product ideas
• Validate product concepts through effective prototyping and testing
• Develop comprehensive product launch strategies
• Manage products effectively throughout their lifecycle
• Make data-driven decisions about product enhancements and retirement

Prerequisites

Basic understanding of marketing principles