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Build and nurture an organizational culture that fosters continuous innovation.

Culture eats your innovation process and then asks for a budget. If new ideas get a slow no and safe ideas get a fast yes, you already have an innovation strategy. It is called 'don't.' Four chapters: aligning innovation to strategy, leading creative teams, processes that do not smother, and measuring success without turning inventors into timesheet clerks. Reward learning you can reuse. Do not reward theatre.
Basic leadership experience Interest in organizational culture
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