Digital Marketing Strategies

About This Module

Digital marketing is a set of expensive rooms: search, social, email, content, ads. You can be busy in all of them and still not know which one paid the rent. Four chapters: foundations, search and social, content and email, and analytics. We will keep the tools honest and the offer in charge. If you cannot describe the next action you want, do not buy the traffic yet.

What You'll Learn

• Develop comprehensive digital marketing strategies aligned with business goals
• Implement effective search engine optimization and paid search campaigns
• Create and execute social media marketing plans across relevant platforms
• Design content marketing and email marketing programs that engage and convert
• Use analytics to measure performance and optimize digital marketing ROI

Prerequisites

Basic understanding of marketing principles