Content Marketing and Storytelling

About This Module

Content marketing is teaching in public so the right people find you before they need a quote. Most of it fails because it is written for the algorithm, or for the founder, and not for a person with a problem. Four chapters: strategy, storytelling, creation and curation, and distribution. Peel Boss voice applies here too: say the useful thing. Skip the throat-clearing. A calendar full of posts is not a strategy. A point of view plus a place to put it is.

What You'll Learn

• Develop content strategies that align with business objectives
• Apply storytelling techniques to create compelling brand narratives
• Create content that addresses audience needs throughout the buyer journey
• Implement effective content distribution and promotion tactics
• Measure and optimize content marketing performance

Prerequisites

Basic understanding of marketing principles